Things you should know to plan your startup’s take-off

We all dream. We all have ideas. No matter how big or small, how good or bad they may be, ideas are how every business or startup begins. But ideas aren’t the only factor that impacts your startup’s turnout. There is a big difference between having a good idea and running a successful startup. For […]

Top Free Design Tools

Clean, catchy graphics are the most important player in a brand’s journey to success. Making designs online is a piece of cake now, due to the easy access to amazing design software. You need not invest thousands of rupees to gain professional-looking graphics – instead, try these apps out to increase website traffic and brand […]


The concept of branding has evolved enormously over the years. Branding is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice and a memorable impression on consumers. Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that […]

Understanding customer needs and online behavior

Digital customers seem so mysterious and unpredictable yet for a company they need to understand what the consumers need and provide it to them when they need it. It’s like a sixth sense the company got to develop and have to hone this skill so as to beat their competitors as well. So how can […]

How To Work On Your Organization’s Social Branding?

All marketing gurus talk about the importance of having a strong brand image, which works wonders when it comes to the sales funnel. The logo, the vision, an appropriate theme for the website, blog topics, etc. – all encompass a company’s brand image. However, the increasing importance of sustainability and long-lasting branding is taking the […]

How to create a blog in just 5 steps?

Everyone seems to be blogging these days. Be it freelancers to increase audience engagement, or companies to spread the vast knowledge their professionals hold. Blogs are the best way to communicate with people on the internet. Why? Because they captivate attention in ways no long, drawling stories can. They target specific topics, that hold the […]

How To Nurture Leads?

Leads, leads, leads. From Scranton’s garbage dump to multiple excel sheets on our computer. They’re everywhere. Leads for COVID-19 beds and oxygen supplies and leads for freelancers looking for work. The generation of leads – potential customers or prospects – is a process that takes time and a lot of effort. To build a list […]

Website accessibility myths: Debunking 7 misconceptions

Website accessibility is the practice of making your website usable by the widest possible group of people, regardless of their ability. As we deepen our dependency on online interactions, all individuals of every ability deserve the right to a barrier-free interaction. Now the question is how to achieve this and is it important? Let’s start […]

Why you need to hire a digital marketing agency?

Let’s explore some pivotal reasons as to why you NEED an agency: They provide you with new ideas Digital marketing needs great ideas to fuel all your marketing efforts. A good agency will provide you with an actual strategic approach for your online marketing that will yield results in terms of lead generation and steady […]

How to use Twitter and Linkedin Analytics?

Knowing how to use and implement analytics can either make or break a company and its potential for success. To start with, analytics is defined as data gathered from the activities of users on the page. These statistics are used by brands to gain a better understanding of their brand image and engagement on various […]