Traffic was up. Sales weren’t. We fixed the gap.
High Instagram engagement and growing website traffic — but no structured funnel to convert intent into purchases. Cart abandonment was rampant, and campaigns focused only on acquisition without nurturing intent.
Rebuilt the full funnel: UGC-style reels at the top, collection storytelling in the middle, and dynamic retargeting at the bottom — showing users exactly what they had already viewed. Paired with audience segmentation and checkout optimisation.
Conversion happens when aspiration meets relatability. Structuring the journey made all the difference.
