An established e-commerce fashion brand facing declining customer engagement and increasing competition.
Lack of personalized communication and customer interaction leads to missed opportunities for repeat purchases and brand loyalty.
Integrated the CRM platform with e-commerce data to capture customer preferences and purchase history.
Segmented customers based on behavior and demographics for targeted email campaigns and promotions.
Developed automated birthday and anniversary greetings with personalized product recommendations.
Implemented a loyalty program rewarding repeat purchases and incentivizing engagement.
