Difficulty reaching new customers and driving traffic to their website, impacting brand awareness and sales.
Developed engaging ad creatives showcasing their latest collections and targeted promotions.
Utilized audience targeting based on demographics, interests, and purchase behavior.
Incorporated retargeting campaigns to re-engage website visitors who abandoned their carts.
Leveraged dynamic product ads to personalize ads based on individual browsing history.
Implemented A/B testing for ad formats, copy, and audiences to optimize results.