Website
A B2B software company offering complex enterprise resource planning (ERP) solutions.
Their website struggled with outdated design, convoluted navigation, and a need for clearer information about their complex products. This led to confusion and frustration for potential customers, resulting in low conversion rates and missed sales opportunities.
Conducted user interviews and surveys to understand pain points and expectations.
Restructured website content and navigation to enhance user flow and findability.
Implemented interactive product demos and precise visual representations of complex features.
Adopted a clean, modern UI design with an intuitive layout and user-friendly interactions.
30% increase in website traffic and user engagement.
25% reduction in bounce rate and improved time spent on site.
15% growth in qualified leads generated through the website.