Content Marketing
A large healthcare provider aiming to improve patient understanding and engagement in their care journey.
Lack of easily accessible information about medical procedures, treatment options, and patient rights, leading to confusion and anxiety among patients.
Developed a comprehensive patient education library with downloadable guides, infographics, and video explanations of common medical conditions and procedures.
Created blog articles addressing patient concerns, debunking myths, and offering self-care tips.
Translated content into multiple languages to cater to diverse patient demographics.
Integrated social media engagement to answer patient questions and build trust.
40% increase in downloads of patient education resources.
25% reduction in patient calls to the helpline with basic medical inquiries.
Improved patient satisfaction scores related to communication and understanding of care options.