The brand refresh or rebranding process typically begins with an in-depth analysis of your current brand identity, market position and business objectives. The Dtroffle will work closely with you to understand your goals, target audience and desired brand perception. We will then develop a comprehensive strategy that includes refining or redesigning your brand elements, such as logo, colour palette, typography and messaging. The process may also involve updating marketing collateral, website and other touchpoints to reflect the new brand identity.