Top Free Design Tools

Clean, catchy graphics are the most important player in a brand’s journey to success. Making designs online is a piece of cake now, due to the easy access to amazing design software. You need not invest thousands of rupees to gain professional-looking graphics – instead, try these apps out to increase website traffic and brand impact!
The parameters kept in mind while shortlisting these design apps are as follows:
  • Is it beginner-friendly?
  • Can this app be used across different dimensions of social media marketing?
  • Is the overall experience of this app and its UI smooth?
  • Are the design elements and templates professional and impactful?
  • Is it multi-purpose?

1. Canva

Hands down, the best design app for anyone looking to create free yet professional designs. Canva has an incredibly easy-to-use and fast UI, that makes it a piece of cake for anyone from a high-school student to a pro designer to create impactful designs. The app is available on both desktops and mobiles.
The Canva community regularly adds its designs to make inspiration just one mouse-click away.
Canva has text and visual elements that are simplistic but powerful at the same time. You can create and upload your elements while designing, and Canva would be happy to let you use them in your design!
Note: The app is compatible with Android, iOS, Web, Windows, macOS
The download link for the app: https://www.canva.com/en_in/download/windows/
The web-version: https://www.canva.com/

2. Adobe Spark

Adobe is already the go-to software for any type of design or editing (example: Adobe Photoshop), so it’s no surprise that Adobe Spark is one of the most widely used software from the Adobe pack. The mobile version is called Adobe Spark Tool and is easy-to-use for quick edits. Like other design software, Spark boasts a template library having more than 34,000 samples, which provide great inspiration in case you’re stuck with a blank page. The “Search” feature on this software helps users navigate through element options, design aesthetics, etc. The best part about this app is that you can change the size of your design to fit multiple social media platforms and their size templates.
This app is perfect for anyone who wishes to integrate his/her designs with the rest of Adobe Suite.
Available on Windows, iOS, Android

3. Pablo

This very minimalist tool helps one place text over images. Combining images and text is more of an expanded feature on this app developed by the scheduling app Buffer. This app doesn’t help create designs as much as it helps enhance them. For brands looking to increase outreach by daily posts and content on their social media handles, this app is the perfect fit. The best part about this app is the time saved by the user. It takes no longer than a few minutes to select the font and other text features, and place them on the image uploaded by the user.
Available on Windows Web

4. Desygner

This app tops the list for anyone looking to create powerful, catchy designs from scratch. While other apps provide templates to choose and take inspiration from, this app provides a great and detailed range of options to choose from and create original designs. Instead of going for the same, saturated graphics, you might find other pages using, Desygner helps you create outstanding graphics.
Available on Web, iOS, Android

5. Snappa

This lesser-known design software lets you harness the best design templates and formats on their Community platform.
The elements, templates, formats, and graphics are the same in both the free and paid plans, but the only difference here is that you need to pay to download more than three designs a month. This software is great for anyone who needs to design a few times a month. Snappa is the least pushy out of all the above apps but is highly efficient and gives the best, professional-looking designs.
Available on Web

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