Step-By-Step Guide To Taking Your Business Online

In a world where virtual presence matters way more than how you actually live, having an online presence could make or break your business. This might not be a huge issue for recent startups as they were born into the digital world. But for traditional startups, going online could mean entering uncharted territory. Luckily there are a lot of pointers for you in this guide to taking your business online:

 

  1. Domain Name

Domain name is essentially your identity online. It helps your business show up in the search results when people search for the services you provide. Things to watch out for when choosing the domain name include:

  • Catchy and short. It should stay in the user’s mind.
  • Simple and easy to type. Complex spellings and special characters would make it harder to find.
  • If you’re focusing on a specific geographic location, include that in the name. Also, look out for the type of extension you use.

 

      2.Website

Your website is the way you present yourself to the public. Is it suave? Is it classy? The aesthetics of it is as important as the content in it and the service you provide. So you should plan out your website.

  • What purpose does your website serve? Is it a marketplace or does it just details?
  • If it is a marketplace you should know how to operate an online market and how to handle the sales.

 

     3. Designer

This is aesthetics. There are a lot of DIY websites today but a website built from scratch will always have its advantages as it will be yours completely. DIY websites are easy and a short term solution. But whatever it is that you chose, look out for the cost, maintenance and customization options.

 

     4.Content

After the how’s and why’s are done, comes the what. Your digital presence should mean something. The content you put out is the reflection of that. When starting out in online media, you can start with your story. Stories will make your brand more human and relatable. Make it appealing and informative at the same time.

 

    5. Visibility

The rule of the thumb is content. Once you have that, the next step is to increase the visibility of your webpage. This can be done using SEO (Search Engine Optimization). SEO is the process of refining the website so it shows up higher on the search engine rankings. Some key factors in SEO are relevant page content, keywords, tags, image and content optimization.

 

    6. Social Media

This is where everybody is nowadays. Establishing your social media presence and posting regularly will show up on your customer’s timeline and they will be in constant contact with you. Of course, there are plenty of websites, you should know which platforms to use. The advantages of having a social media presence are:

 

  • Helps you connect with users and build relationships that can benefit your business.
  • Helps you build the image of your brand.
  • Another way to drive traffic to your website. Social Media is interconnected. Lead them where you want them to go.

 

     7. E-Mails

To generate website traffic and find your customer base, Emails are an important tool. Other than it being a no-cost mechanism, emails come with the advantage of not needing more information to connect with users. When someone visits the website you can ask for a name and email and you have opened a platform of communication. With this, you can send targeted emails updating them on what you do and about your products. Include the website details so they can come back to your website when they find something interesting.

 

    8.Evaluate

With a website setup, active social media outlets, and smart emails – you have set up the foundation. Now, monitoring what each action brings to your company, what the latest trends are and how people respond to it is essential. Evaluate and change according to the changes around you. This will go a long way for your business.

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Dtroffle focuses on helping companies and products establish a brand. We ensure a personalized experience and use new age tools, for your new age customers. We assist association with dealing with this staggering extent of data and change into compelling advanced business.

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Dtroffle focuses on helping companies and products establish a brand. We ensure a personalized experience and use new age tools, for your new age customers. We assist you by dealing with the staggering extent of data and change into compelling advanced business.

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