Knowing how to use and implement analytics can either make or break a company and its potential for success. To start with, analytics is defined as data gathered from the activities of users on the page. These statistics are used by brands to gain a better understanding of their brand image and engagement on various platforms.
Slowly but surely, the use of these analytics is proving to be extremely useful for digital marketers. For example, a fashion house studies its analytics on Instagram and finds out its videos are the most popular content form on its page. Using this, they may choose to engage more and more customers through their videos, the marketing team may amp up other content types on their page (for better outreach.)
This blog has all the info you need to start utilizing your company’s analytics and give your brand the boost it deserves.
Linkedin is THE place for professional growth. The analytics on the Linkedin app is unparalleled when it comes to boosting your social media ROI. Launching a business on social media comes with its own set of goals. These goals can be varied, from a certain follower count to a certain engagement rate. Your company’s page on Linkedin can utilize Linkedin’s cutting-edge analytic tools to help you achieve your social media goals much, much faster. Here is a quick guide on using Linkedin analytics:
1. The Page Analytics Dashboard
This dashboard helps you manage all your data seamlessly. It is broadly divided into three sections.
- Visitors (data on people who view and visit your page)
- Updates (metrics on audience engagement for your posts on the app)
- Followers (numerical and demographic information of your followers)
2. The Activity Dashboard
This dashboard has insights into audience activity on your company page. This activity can be in the form of
- profile visits, and more.
This dashboard is highly useful while working on one’s content strategy. It provides analytics into sentiments and user trends. Knowing EXACTLY what your users are interested in and view the most frequently can be the key to success.
3. Linkedin Post Analytics
These are page analytics that can be managed through a separate dashboard. However, more specific analytics can be studied through Linkedin’s Post Analytics, which provides you with user metrics and engagement trends for each of your posts.
4. Linkedin Profile Analytics
If you are not a brand but an individual offering professional services on Linkedin, these analytics are highly insightful. They contain stats like the number of profile visits, the number of times you appeared in Search Results, and the audience engagement on each of your posts.
Pro Tip: You can download all these professional analytics as a file on your computer or database. Monthly, weekly, and even yearly analytic reports are essential for their respective marketing and content strategies.
Just like Instagram, Linkedin, and Facebook analytics, Twitter provides all of its users with easy-to-read, incredibly insightful analytics. These analytics include user engagement, retweets, shares, profile visits, and more! Below are the main tools from which you can access your personal or brand’s Twitter Analytics.
1. The Home Dashboard
This easy-to-use dashboard contains snapshots of your page key metrics under the section Highlights, that highlight
- Your top tweet
- Your top mention and
- Your top follower
Next, you’ll see a monthly stats page with info like
- The number of tweets you sent.
- The number of visits your Twitter profile got.
- The number of times your account was mentioned.
- How many new followers have you gained?
2. Tweet Activity Dashboard
This dashboard shows how your tweet(s) have performed over time, the impressions received, and other such analytics. You can find a 28-day report of all the insights you need about your Twitter activity
3. Video Activity Dashboard
The fun part. This dashboard (keeping count of all the dashboards yet?) looks a lot like the previous one, except that the analytics here are all about your videos on Twitter, published using Twitter Ads and Twitter Media Studio.
You can find the following insights on this dashboard :
- The number of video views.
- Video completion rate.
- Total minutes of video viewed.
- Video retention.
4. Website Conversion Tracking
This is the fourth dashboard in the list and gives you important metrics on website conversion rates. This dashboard is useful for tracking spending and returns across advertising channels.
These analytics can provide you with the data you need to create a cracking social media and content strategy. Once you’ve kept all this in mind, ace your Linkedin and Twitter game!