Everyone seems to be blogging these days. Be it, freelancers, to increase audience engagement, or companies to spread the vast knowledge their professionals hold. Blogs are the best way to communicate with people on the internet. Why? Because they captivate attention in ways no long, drawing stories can. They target specific topics, that hold the interest of not only those who are familiar with the said topic but of those who aren’t. Writing crisp, to-the-point blogs gives the author the freedom and safe space to play around in, which helps generate incredible results.
If you start writing a blog today, it could be about anything. Absolutely ANYTHING. From Star Wars conspiracy theories to technical processes in the marketing industry – absolutely anything under the sun (or beyond it too! :D)
But the most tricky part (for many) of the whole process is the first step itself – writing the first blog. Many never start because they don’t know what niche to target, many don’t start because they feel as if their blog will vanish from the ocean of thousands of others on the internet, and the others are just too lazy to start tap, tap, tapping. Don’t be the latter.
But worry not, here are 5 foolproof ways to create the perfect blog. As a short recap, a quick overview of the steps is at the bottom of the blog, and a detailed explanation is as follows. Read on!
1. Choosing a topic
For many, and us as well, this is the most mind-boggling part of the process. There is so much you can choose to write about! Your blog can be an Ask-and-Answer feature, a book review, or even a recipe! To start with the wonderful process of writing blogs, you must explore your interests, and strengths, and bring out your inner geek. Find out what YOU are passionate about, or what you are beyond interested in.
For some people, this may be faster than the others, and that’s all right! It doesn’t matter how much time you take to find your niche. Once you find it, there’s no moving back! Read corporate articles, keep an eye out for advertisements, and delve deep into the niche of your choice. If you wish to ace blog-writing, you must follow the 3 Rs.
Research, research, and more research.
2. Choose a domain name
Carving your place in the industry within your chosen niche is only possible once you’ve bought and chosen a domain for yourself. You can choose to post on websites like Blogger or WordPress, but for wider outreach purchasing a domain from sites like GoDaddy and NameCheap is a smart move. While naming your domain, try to use keywords and/or remain as close to your niche as possible. If you’re blogging about SEO, try giving your domain a name with “SEO” in it. This will boost the outreach you have.
3. Choose a platform to blog on
Oh boy. Here’s the fun (and slightly confusing) part. Due to the diverse and unparalleled reach, the internet has today, there are many platforms and websites you can choose to blog on. If you’re looking for something fresher and perkier, you could also blog on social media through short blog posts. The websites below allow you to upload your blogs and edit them anytime you want!
For a beginner, these sites provide the boost you need and also help you navigate your way through different writing styles, communities, etc.
However, if you wish to build up a professional website as a freelancer, etc., buying your own domain works the best.
4. Choose your theme
No one likes a plain black and white theme while browsing through blogs. In fact, the minute a reader spots a visually and aesthetically unstimulating theme for a blog, all the press is “Back, back and back”
Choose a theme that matches the feel and aesthetic of your niche and blogs. Using perky graphics, vibrant colors, or even soothing palettes immediately increases the visual appeal of your blog. This process involves a few technical add-ons and a few digital tweaks. There are plenty of video tutorials available online, so worry not!
At this point, make sure to ask for a lot of feedback from your readers, friends, and family. Using this feedback will help you work on refining your content, and might just ignite a spark or two of creativity in your mind.
5. Plan your content well
The most important part of starting your journey as a blogger is having planned content. Haphazard formatting, incohesive content, and a haphazard posting schedule all point toward a disaster. Create an editorial calendar, or set reminders every week, or every fortnight. This regularity will show through the improvements in your content. The biggest mistake one can make is ignoring feedback and suggestions from their readers. If you don’t write captivating content, your audience will quickly move on. Always write your blog keeping in mind a layman. The easier your blog is to understand, the more engaged your audience will be. Remember, a successful content strategy is a planned content strategy.
With these quick tips, you are sure to ace blogging. If you don’t get it right on the first try, keep going. Find spots to improve upon, and work on them as you mean it. Happy blogging!
A quick overview:
- Choose your niche
- Create a domain name
- Choose a blogging platform
- Work on your theme and appearance
- Plan your content well