Digital Marketer
We’re hiring a Digital Marketer
Description
As a Digital Marketer, you will be responsible for developing and implementing digital marketing campaigns that increase brand awareness, drive website traffic, and generate leads. You will use various digital channels, such as social media, email marketing, SEO, and PPC, to reach target audiences and achieve business goals.
Required Experience Skills And Qualifications
- At least 1-2 years of experience in digital marketing or related fields.
- Experience with various digital marketing channels, such as SEO, PPC, email marketing, social media, and content marketing.
- Experience with web analytics tools, such as Google Analytics or Adobe Analytics.
- Excellent communication and interpersonal skills.
- Strong analytical and data-driven mindset.
- Creative thinking and ability to develop innovative marketing strategies.
- Strong project management and time management skills.
- Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads.
- Bachelor’s degree in marketing, communications, or related field.
- Knowledge of marketing principles and techniques, including buyer personas, customer journey mapping, and segmentation.
- Strong understanding of SEO best practices and experience optimizing websites for search engines.
- Experience creating and managing marketing campaigns across various channels
- Strong understanding of UX and website design principles.
Responsibilities And Duties
- Plan, develop, and execute digital marketing campaigns across various channels such as social media, email, search engines, and display networks.
- Conduct market research to identify target audiences, market trends, and opportunities for growth.
- Analyse data and metrics to evaluate campaign performance, optimise marketing strategies, and improve ROI.
- Create and curate content for digital marketing campaigns, including blog posts, social media updates, emails, and ad copy.
- Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure that campaigns are aligned with brand guidelines and objectives.
- Implement SEO best practices to improve website visibility and drive organic traffic.
- Develop and manage paid advertising campaigns on search engines, social media, and other platforms to drive targeted traffic and conversions.
- Monitor and manage online reputation by responding to customer feedback and reviews, and resolving complaints.
- Stay up-to-date with the latest trends and technologies in digital marketing and share knowledge with the team.
- Establish and maintain relationships with influencers and partners to expand brand reach and generate backlinks to the website.