Why ADA Compliance is important for your SEO

Bettering Accessibility and SEO: With ADA Compliance. Opportunities are something that should be available to everyone irrespective of their situations. This is why ADA was an important step. But what exactly is ADA? Americans with Disabilities Act that was established in 1990 to ensure equality of opportunities to people with disabilities. In terms of website […]

Google My Business

With its vast products for virtually every field, Google has its business analytics mechanism. Google My Business is an easy-to-use tool for online management that can be used by businesses or brands to achieve your goals whether it’s driving sales or letting your niche know about your product and offers. Everything for your business from […]

Remarketing 101 – Benefits of Remarketing & Why Remarketing is Important

When talking about marketing strategies, a discussion isn’t possible without remarketing. An important technique that can boost your sales, improve your business, and achieve your goals; remarketing, or retargeting is vital to your website. So what exactly is it?   Remarketing is the technique of serving ads across the internet to customers who already visited […]

Microsoft Advertisements

Advertisements have reached an all-time high in just the past couple of years. But with so many options, it becomes a tedious and confusing task to choose one. Let’s decode one such advertising platform today. The Microsoft Advertising platform provides sponsored ads for search engine results across the Microsoft Search Network. Small businesses bid for […]

Why embracing local helps your business

Localize your marketing with the power of translation Picture this – you are a local customer who, after preliminary research, has come to the realization that you want to buy a particular product, say a pair of running shoes. Now you go on to the internet to look at your choices in this category and […]

Customer service in the digital age .

With the onset of the pandemic, the world has completely made the shift to digital. The perks are definitely many, but what do you do when there is a dissatisfied customer? That’s where Digital Customer Service comes into play. What is Digital Customer Service? It is exactly what the name states. It is the process […]

What is SEO and SEM?

You don’t need to be a marketing guru to know the meaning of these two acronyms. SEO is something people work countless nights toward, write hundreds of blogs about, program websites to the final “t.” All for SEO. To break it down, SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing. Confusing? […]

How do you make your Linkedin profile more visible?

Linkedin is used by 1 out of every 3 professionals, according to studies in the United States of America and other countries around the world. No surprise there, owing to the sensational amount of professional outreach one can benefit from on Linkedin, Linky for short. Linkedin is used by youngsters just out of college looking […]