What are search ads and Why it is important

SEARCH ADS There are various types of marketing strategies. One of the more direct forms of this is search advertising, or simply search ads. Search ads allow you to display your paid ads amongst search results on various search engines like Google and Yahoo, directly. They save a lot of time and appear in front […]

Step-By-Step Guide To Taking Your Business Online

In a world where virtual presence matters way more than how you actually live, having an online presence could make or break your business. This might not be a huge issue for recent startups as they were born into the digital world. But for traditional startups, going online could mean entering uncharted territory. Luckily there […]

Why embracing local helps your business

Localize your marketing with the power of translation Picture this – you are a local customer who, after preliminary research, has come to the realization that you want to buy a particular product, say a pair of running shoes. Now you go on to the internet to look at your choices in this category and […]

Corporate and Sales Social Pressure

Healthy Pressure is necessary to turn coal into a diamond. Healthy criticism helps in rectifying the ugly parts mirrored at you. Social Pressure in Corporate and Sales business plays the same role. It helps in taking tough decisions and instilling valuable attributes to deal with uncomfortable situations. To be thoroughly successful, one not only needs […]

Customer service in the digital age .

With the onset of the pandemic, the world has completely made the shift to digital. The perks are definitely many, but what do you do when there is a dissatisfied customer? That’s where Digital Customer Service comes into play. What is Digital Customer Service? It is exactly what the name states. It is the process […]

What is SEO and SEM?

You don’t need to be a marketing guru to know the meaning of these two acronyms. SEO is something people work countless nights toward, write hundreds of blogs about, program websites to the final “t.” All for SEO. To break it down, SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing. Confusing? […]