Step-By-Step Guide To Taking Your Business Online

In a world where virtual presence matters way more than how you actually live, having an online presence could make or break your business. This might not be a huge issue for recent startups as they were born into the digital world. But for traditional startups, going online could mean entering uncharted territory. Luckily there […]

Microsoft Advertisements

Advertisements have reached an all-time high in just the past couple of years. But with so many options, it becomes a tedious and confusing task to choose one. Let’s decode one such advertising platform today. The Microsoft Advertising platform provides sponsored ads for search engine results across the Microsoft Search Network. Small businesses bid for […]

How work from home has taken a rapid change since the national lockdown

COVID-19 hit the world hard. Suddenly our lives were all different. Nothing remained the same. Every sector from health to business, entertainment to technology, was transformed. With the steady pace of increase in the COVID cases every country is currently undergoing a period of lockdown that lasted over a span of half a year. As per […]

Why embracing local helps your business

Localize your marketing with the power of translation Picture this – you are a local customer who, after preliminary research, has come to the realization that you want to buy a particular product, say a pair of running shoes. Now you go on to the internet to look at your choices in this category and […]

Corporate and Sales Social Pressure

Healthy Pressure is necessary to turn coal into a diamond. Healthy criticism helps in rectifying the ugly parts mirrored at you. Social Pressure in Corporate and Sales business plays the same role. It helps in taking tough decisions and instilling valuable attributes to deal with uncomfortable situations. To be thoroughly successful, one not only needs […]

Customer service in the digital age .

With the onset of the pandemic, the world has completely made the shift to digital. The perks are definitely many, but what do you do when there is a dissatisfied customer? That’s where Digital Customer Service comes into play. What is Digital Customer Service? It is exactly what the name states. It is the process […]

What is SEO and SEM?

You don’t need to be a marketing guru to know the meaning of these two acronyms. SEO is something people work countless nights toward, write hundreds of blogs about, program websites to the final “t.” All for SEO. To break it down, SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing. Confusing? […]

How do you make your Linkedin profile more visible?

Linkedin is used by 1 out of every 3 professionals, according to studies in the United States of America and other countries around the world. No surprise there, owing to the sensational amount of professional outreach one can benefit from on Linkedin, Linky for short. Linkedin is used by youngsters just out of college looking […]